YouTube is going a little less blue about its advertiser-friendly content standards.
YouTube said it has extended its monetization policies to allow moderate profanity – for example, “shit” and “bitch” – used in the first 30 seconds of a video. It already allowed mild profanity (like “hell” or “fucking”) in videos and in video titles, as well as censored profanity (including the f-word and gestures like middle finger) and use infrequent big profanity (like the f word) after the first 30 seconds.
In addition, YouTube will allow ads for more videos on ‘recreational drugs and drug-related content’, including those that ‘focus on buying, manufacturing or distributing drugs, such as manufacturing. of homemade opioids ”and“ reports on cannabis farms. It also gives more leeway to videos with adult themes “delivered through the context of humor” (for example, romantic and dating jokes) and for sex education content.
And YouTube said it was expanding the monetization of educational, documentary or news content that may include “violent interactions with law enforcement,” as well as videos containing “objective, non-graphic discussions of controversial issues. “.
“Based on feedback from creators and advertisers, we’ve updated our guidelines to allow more content to become eligible for full monetization (green icon) while continuing to maintain industry standards for advertisers,” said YouTube in a press release. update Tuesday on his support site.
It’s the continuation of YouTube’s gradual easing on monetization restrictions. In 2017, as part of its attempts to become more “brand safe” for major marketers, YouTube began to demonetize videos and channels that violated guidelines for advertisers. This crackdown – dubbed “the adpocalypse” – resulted in significant loss of advertising revenue for some creators.
Meanwhile, YouTube’s easing of its monetization rules related to drug content comes as more states in the US move to decriminalize marijuana, with New York becoming the last Wednesday to officially legalize the use of recreational weed.
YouTube claims to have more than 2 billion connected users per month worldwide. More than 500 hours of content is uploaded to YouTube every minute, according to the Google-owned video giant.
A year ago, at the onset of the COVID-19 crisis, YouTube warned creators it could remove more videos than usual, including content that doesn’t violate any policies, citing staff levels lower during the epidemic.