YouTube’s TikTok competitor known as YouTube Shorts is today launching a new feature, similar to TikTok’s Stitch, which will allow creators to embed a short video segment from a YouTube video or Shorts video. another user when creating new Shorts content. The feature is an extension of YouTube Shorts’ existing “remix” feature that previously allowed creators to sample audio from other videos into their own Shorts posts.
YouTube videos on the platform will be remixed immediately by default. This means that if a creator does not want their content remixed in Shorts, they must opt out of YouTube Studio, the company explains.
There is only one exception to this rule: music videos whose content is copyrighted by YouTube’s music partners cannot be remixed.
However, YouTube Shorts content itself cannot be muted for remixing, YouTube says. For comparison, TikTok creators can prevent others from sampling their videos on an individual basis from the video privacy settings, in addition to setting default permissions for all of their videos from the main video settings. app privacy.
Short film creators who want to restrict the use of their content in other videos have fewer options. Instead, they can only choose to delete their own original short, which would delete their audio from other shorts that have used it. This would also remove any other shorts that had sampled their video content. Of course, this could be problematic for creators who had remixed their content into hit videos, as their remixed shorts would then disappear.
With this policy, it’s clear that YouTube wants its Shorts ecosystem to grow into a large public platform, like YouTube itself. But it is also an aggressive position to automatically opt for all those who are already uploaded to YouTube, making their content potential fodder for Shorts videos. Instagram introduced a similar tactic with its own Remix feature. Together, these picks highlight just how much of a threat TikTok is seen as by established tech giants.
To use the new remix feature, users must first tap “Create” and then select “Cut” from the remix options. From there, they will be able to sample a one to five second video segment from any eligible video on demand or another YouTube Short video and incorporate it into their own video.
When a short is created from existing content in the user’s own channel, it will be attributed to the original video with a link in the shorts player. This, YouTube explains, gives creators a way to reach an untapped audience to engage with their long-form content. Attribution will work the same if the sample is also from someone else’s channel.
This expansion of Remix means that billions of videos from YouTube will now be available to short film creators, giving YouTube a potential competitive advantage on new platforms like Instagram Reels, Snapchat Spotlight and, to some extent, even TikTok – including none has such an extensive history. of user downloads like YouTube does.
More broadly, YouTube tells TechCrunch it believes this launch will help fuel the rise of the “hybrid creator,” i.e., one who produces different types of videos, including short-form content, longer on demand and live videos. The benefit of this model is the creator’s ability to generate revenue from multiple streams, instead of being locked into a single format. (YouTube rival TikTok also appears to have considered the need to appeal to creators accustomed to producing longer videos. In February, TikTok extended the maximum video length on its platform to 10 minutes, up from three minutes. before, in an obvious attempt to challenge YouTube.)
In addition to today’s news about the addition of Remix, YouTube says it’s also making its Shorts player available to users on more devices, including desktops and tablets, as well as on the mobile web.
Over the next few weeks, users on these platforms will find a Shorts shelf on the homepage and a Shorts tab, similar to what was already available in the main YouTube app. When they find a Shorts video they want to watch, they can then navigate through the Shorts experience and swipe vertically to see more videos, similar to TikTok’s feed. These views will count towards the creators’ eligibility for the Shorts Fund, the company says.
Announced last summer, YouTube’s $100 million Shorts Fund is designed to reward creators for their most engaging and most-viewed short videos through the end of 2022. Each month, YouTube gives thousands of eligible creators the opportunity to claim payment from the fund. Payouts can range from $100 to $10,000, depending on viewership and engagement, the company previously explained.
Only the creator of the video seeing the pledge receives payment from the fund. There is no revenue sharing with the original creator of the source video that ended up being remixed. That’s how it works on other platforms, though. And YouTube notes that it can help the creator of the original video connect with a new audience.
Currently, Shorts Fund payouts are the only way creators can make money with Shorts, but YouTube tells us it’s working on a long-term monetization model for the platform, which it plans to expand. announce in the coming months.
Creators will be able to track which videos have been remixed from YouTube Analtyics. Soon, YouTube will introduce notifications that will alert creators when their videos are remixed.
The expanded ability to remix YouTube videos will begin rolling out to iOS devices today and will come to Android in the near future, YouTube says.