Amazon music

NPR’s ‘How I Built This’ Reaches Ad Deal With Amazon Music, Wondery E! News UK

NPR how i built this podcast, hosted by Guy Raz, has entered into an exclusive three-year licensing and advertising agreement with Amazon Music and Wondery, marking the first such agreement that Amazon and Wondery have entered into with an NPR podcast.

New episodes of the show will drop a week early for Amazon Music, Amazon Prime and Wondery+ subscribers before streaming widely across all major podcast platforms. NPR will continue to air radio versions of the show’s episodes after they air exclusively on Amazon and Wondery.

Under the agreement, which was negotiated by UTA, Wondery will have exclusive rights to sell commercial advertisements for how i built this, as well as YouTube distribution rights for simulcasts of the show. NPR will still retain distribution and underwriting of the radio.

The terms of the contract are not disclosed.

Talk with Hollywood journalist, Raz said the partnership with Amazon and Wondery will allow how i built this to grow its team from eight to around 13 people and increase the show’s production to two episodes per week. The second episode, which will drop during the week after the weekly Monday episodes, will be called HIBT laboratory and feature Raz connecting with former entrepreneurs interviewed on the show or speaking with less experienced guests about their ventures.

“Nothing will change for the listener. In fact, it’s only going to get better because how i built this now will have the resources and marketing muscle of Amazon Music and Wondery to expand the show,” Raz said.

Raz previously partnered with Amazon and Wondery for kids’ podcast company Tinkercast, which he co-founded with Meredith Halpern-Ranzer and Mindy Thomas. The company entered into a similar exclusive license agreement with Amazon and Wondery last August.

NPR first launched the podcast in 2016 and aired it on NPR radio in 2017. The show is currently aired by more than 354 public radio stations and recently won the award for Best Podcast from business and finance at this year’s iHeartRadio Podcast Awards.

In 2018, the podcast was adapted into a live event, called the how i built this Summit, to bring entrepreneurs together for roundtables and other networking opportunities. The 2021 version of the summit, which was held virtually, also included a pitch competition for a grand prize of $50,000.

“I’m just super excited. I love the folks at Wondery,” Raz said of the partnership. “It’s so perfect for how i built this and we look forward to being able to double what we do.