Michelle Tigard Kammerer is expected to join Amazon Music as Head of Country Music, starting October 18. Kammerer succeeds Kelly Rich, who got out the business at the end of August. Kammerer will be based in Nashville and will report to Amazon Music’s Global Artist and Label Relations Manager Andre Stapleton.
âMusic touches every part of our life, and that’s what drives us all. In my previous roles, we’ve done amazing things for our roster, building meaningful partnerships along the way, âKammerer said in a statement. “At Amazon Music, I am delighted to have the opportunity to build on the solid foundation created by Kelly Rich and Emily Cohen as the new Head of Country Music.” Cohen is the Senior Country Music Curator for Amazon Music.
Kammerer started his career at Creative Artists Agency, before joining Country Radio Broadcasters as Senior Director of Brand Marketing and Strategic Partnerships. In 2014, she helped relaunch Dot Records under Big Machine Label Group and was appointed National Director of Marketing and Promotion. In 2017, Kammerer moved to the BMLG Records label as Senior National Marketing and Promotion Director, where she worked with artists such as Florida Georgia Line, Brett Young and Lady A. She also served on the board of administration of Women’s Music Business. Association, Society of Leaders in Development, Women Rock for the Cure and National Radio Seminar Agenda Committee Member.
Amazon Music recently share that his Country Heat brand, which includes the Country Heat playlist, Country Heat radio station and the recently launched Country Heat Radio in DJ mode, has surpassed 13 billion US streams since his reverence, according to news provider digital service data. Additionally, from 2017 to 2020, streams on Amazon Music’s Country Heat radio station quadrupled.