Like Nastya, the 7-year-old YouTube megastar has signed an agreement with internet video distribution company Jellysmack to expand her reach on Facebook.
Jellysmack will optimize and syndicate Like Nastya content to reach new audiences on Facebook, where its official page currently has only 18,000 subscribers. The hugely popular young Russian-American joins Jellysmack’s roster of creative partners including PewDiePie, MrBeast and Patrick Starrr.
Nastya Radzinskaya, better known online as Like Nastya, currently ranks number one as the largest individual creator of children on YouTube, recently surpassing 250 million total subscribers on 15 different channels under the umbrella brand. Like Nastya. Nastya and her family launched their first YouTube channel in 2016, which today has over 82 million subscribers and generates over 2 billion monthly views.
Popular videos on Like Nastya’s channels include family vacation vlogs, short comedy sketches, accountability lessons, and games. Originally from Russia, the Radzinskaya family now resides in Miami. Earlier this year, the family signed an agreement with Westbrook Studios, co-founded by Jada Pinkett Smith and Will Smith, to develop a roster of animation projects ranging from shows for preschoolers to ‘Family of Four’ programming. quadrants â.
âNastya leads the children’s content category on YouTube, but we see so much potential for her on other platforms,â Eyal Baumel, director of Nastya and CEO of global multi-channel network Yoola, said in a statement. “This partnership with Jellysmack will allow Nastya to focus on what she does best – creating fun, family-friendly content – while simultaneously reaching a whole new audience on Facebook and growing her global community of children.”
Jellysmack will use its proprietary AI technology to expand the Like Nastya fan base on Facebook. Rather than just reposting the original Like Nastya YouTube videos, Jellysmack says, the company will adapt them for Facebook through multivariate testing to find the optimal audience.
âNastya is a bit of an anomaly with the extent of her appeal,â said Jeff Olson, head of Jellysmack Creator Partnerships. âNot only does its playful and positive content align with our brand values, but it also allows us to spread that positivity to a young generation of creators and viewers who truly is the future of the industry. We’re excited to be able to connect her with a new audience on Facebook.
Jellysmack was co-founded in 2016 by Michael Philippe, Robin Sabban and Swann Maizil. The company’s list of more than 400 clients includes MrBeast, PewDiePie, Bailey Sarian, Brad Mondo, Karina Garcia, Derek Deso and Patrick Starrr. Jellysmack optimizes and distributes video content created by creators on Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube.