(Hypebot) — Instagram has added a number of important new features to its messaging platform. Most useful for musicians and music marketers is the addition of 30-second song previews from Spotify, Apple Music, and Amazon Music.
In addition to music, the new messaging includes the ability to send a silent message, the ability to see who’s online to chat and more. Instagram’s addition of quick polls could also be a useful tool for artists.
While these tools were designed to be used with “close friends”, we’ve increasingly seen them used to grant super fans special access – often via an invite-only second Instagram account – and then communicate with them. .
Here’s how Instagram describes the new song preview feature:
Play, Pause and Replay: Enabled by integrations with upcoming Apple Music, Amazon Music and Spotify, you can now share a 30-second preview of that song you just can’t get out of your head, and your friends can listen directly from the chat window.
Bruce Houghton is founder and publisher of Hypebot and MusicThinkTank and is senior adviser to Bandsintown which acquired both publications in 2019. He is the founder and president of Skyline Artists Agency and a professor at Berklee College Of Music.