Youtube videos

Google to cut ad money for YouTube videos that spread climate change denial

Google said Thursday it would cut ad funds for YouTube videos and other content on its sites that includes climate change denial, a major step for the tech company as scientists continue to warn that the humanity is getting closer and closer to unprecedented levels of global warming.

“Over the past few years, we’ve heard directly from a growing number of our advertising partners and publishers who have raised concerns about ads that accompany or promote inaccurate statements about climate change,” Google’s advertising team wrote in a statement. . “Advertisers just don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos. »

Offensive content will include anything that references climate change as a hoax or scam, claims that deny science that shows the planet is warming, or claims that deny greenhouse gas emissions from burning fuels. fossils or other human activities contributing to climate change.

Ads and monetization will be allowed on other climate-related topics, Google said, including “public debates about climate policy, varying impacts of climate change, new research and more.” The company will use a mix of human review and automated tools to enforce the policies, which begin next month.

The tech giant added that it consulted “authoritative sources” to draft its new rules, including experts who helped draft the United Nations’ landmark climate documents, assessments by the Intergovernmental Panel on climate change (IPCC).

The New York Times notes that Google already blocks certain types of content from earning ad money, a process known as demonetization. Videos featuring gun-related content or those about tragic events are already excluded from digital revenue.

YouTube also said last month that it would ban any content that includes anti-vaccine content.

The latest IPCC report reaffirmed that the world is on a dire trajectory, saying the planet has essentially locked itself into intensive climate change over the next 30 years through the burning of fossil fuels. However, the worst effects of climate change can still be avoided through a dramatic and immediate reduction in greenhouse gas emissions. But the scale of things is up to us, and scientists have long sounded the alarm that current pledges don’t go far enough.

The UN Secretary General has called the latest IPCC findings a “red code for humanity”.