Dream-pop crooner Luna Li is “Alone But Not Lonely” in her upcoming short, “Shapeshifter.”
Featured as part of Amazon Music’s collaboration with 88rising for Asia-Pacific American Heritage Month, “Shapeshifter” marks the follow-up to their latest Clio-winning, Webby-nominated short, “Message in the Music “. The 2021 short centered on the stories of API artists like Audrey Nuna, Deb Never, Joyce Wrice and Maliibu Miitch as they redefined their culture and dismantled stereotypes. Meanwhile, “Shapeshifter” is a documentary-style narrative that follows Li as she explores her heritage and art while visiting a historic Korean hanbok workshop in Koreatown in Los Angeles.
“Shapeshifter” gave Li the opportunity to not only design her own personalized hanbok, but also to examine her own thoughts and experiences with her racial identity. But before this short, Li was no stranger to exploring her heritage. Her debut album, “Duality,” was named in part because of her Korean and Canadian roots, and Li has publicly shared her hopes of representing young Asian girls. “Creating this editorial film was a truly meaningful experience. It was unique to have my Korean heritage centered in a work of art and to celebrate that side of myself in such a creative way,” Li said in a press release on “Shapeshifter.” loved wearing the hanbok. It was the first time I wore one since I was a child, and it made me feel so connected to Korean culture to think of all the women who came before me who wore hanbok for hundreds and hundreds of years.
Li is just one of many artists featured by Amazon Music for APAHM. The company is currently gearing up for its IDENTITY 2022 live stream, which will premiere on Amazon Music’s Twitch channel on May 28 at 5:00 PM PT. The lineup includes Li, Guapdad 4000, MIYAVI, Liza Soberano, Rhea Raj and BI, hosted by Dumbfoundead and Sherry Cola with special appearances from Wong Fu Productions, Élodie Yung, Soji Arai and Greg Louganis. The live stream is just one of the events Amazon Music has in store for May, as mxmtoon, thuy, and Guapdad 4000 are all set to release original content on the app. Other events include the second installment of the Twitch series “Group Thread: IYKYK”, curated Asian American playlists, and exclusive merchandise from the Asian American Girl Club.
“It was a great experience collaborating with Luna Li on ‘Shapeshifter,’ and hearing about her journey in embracing her Korean culture,” Amazon Music senior content producer Jane Shin said in a statement. Press. “Creating a space for artists like Luna Li to come and explore their identity more is important. Our mission was to intentionally center the narrative around female AAPI artists and creatives in our APAHM editorial content program this year, as we did last year with “Message in the Music.”
Li fans can expect an intimate exploration of the artist’s process behind her debut album, “Duality.” She also just released her Amazon Original single, an exclusive cover of Rex Orange County’s “Loving Is Easy.” Watch “Shapeshifter” below and on Amazon.