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Today, the Recording Academy proudly announced its official marketing partners for the 2021 GRAMMY Awards show, officially known as the 63rd GRAMMY Awards. Bulova, Facebook, IBM, JBL, Mastercard, Pandora, PEOPLE and SiriusXM all support this year’s GRAMMY Awards, as well as the events taking place throughout GRAMMY Week.

“We are fortunate to present the 63rd GRAMMY Awards alongside these amazing brands,” said Adam Roth, senior vice president of partnerships and business development at the Recording Academy. “They are united in their belief that music is a healing force that can bring much-needed change to our world. Our partners support the Academy as we work year round to build a more diverse and inspiring world for creators. of music. We are delighted to work with these industry-leading partners to excite and engage passionate music fans everywhere. “

Bulova, the official watchmaking partner, celebrates the GRAMMY nominated artists with an exclusive watch from their music-inspired GRAMMY Edition watch collection. The first GRAMMY Award winners will receive an exclusive “GRAMMY Automatic” edition watch, infused with musical indices and a “Circle of Fifths” dial.

Learn more: The Recording Academy partners with Bulova to present GRAMMY watches in exclusive edition with GRAMMIUM

Facebook is the exclusive streaming partner of the GRAMMY Live pre-show. Music loving Facebook groups will have the unique opportunity to participate in the very first virtual Fan Zone where members will be featured in hosted segments and have their questions answered by some of their favorite GRAMMY nominated artists. The Virtual Fan Zone will be a destination throughout the night where members of the Facebook group can participate in live performances and the winners. GRAMMY Live will broadcast on the GRAMMY Awards Facebook page at 3:30 p.m. PT on Sunday, March 14.

IBM, the official cloud and AI partner, launched GRAMMY Debates with Watson, alongside the Recording Academy, an AI-powered music debate experience accessible to fans around the world. The experience allows music fans to bring their individual perspectives to some of the most important music-related conversations today. Additionally, the GRAMMY Awards Day 63 takeover of GRAMMY.com will be hosted entirely on IBM Cloud for the first time.

Learn more: Recording Academy and IBM launch new fan experience powered by Watson and IBM Cloud ahead of 2021 GRAMMY Awards

JBL, the official audio partner, presents “Tomorrow’s Sounds”, alongside the Recording Academy, a new program created to support the next generation of musicians and artists. Through a series of digital content, JBL and the Recording Academy will spotlight emerging artists and help tell their stories to a global fan base.

MasterCard, the official payment technology partner, is the main sponsor of the Inaugural celebration of the GRAMMY week of the black music collective Wednesday March 10. Additionally, they’ve teamed up with the Black Music Collective to present a GRAMMY U Masterclass with multi-faceted artist Tayla Parx on Thursday, March 11. On Music’s Biggest Night, Mastercard will host a Virtual Fan Wall experience to select cardholders to interact with some of this year’s GRAMMY nominees. Details of all events are available at Priceless.com.

Read: The Recording Academy announces official events for GRAMMY Week 2021

Pandora launched the very first official Grammy Awards Radio, which will run from February 5 to March 31. The station celebrates musical excellence and everything related to the GRAMMY Awards, including the successes of GRAMMY nominees and past winners, as well as behind-the-scenes stories told by the artists themselves. Pandora and the Recording Academy will host the Pandora LIVE countdown to the GRAMMY Awards 9 p.m. ET / 6 p.m. PT event on Thursday, March 11, featuring an all-female lineup of current GRAMMY nominees including HAIM, Brittany Howard and CHIKA.

Learn more: Pandora announces Pandora LIVE countdown lineup for GRAMMY Awards: Haim, Brittany Howard and CHIKA confirmed

PEOPLE, the magazine’s exclusive partner, will broadcast the GRAMMY Awards live with a pre-show featuring interviews with this year’s nominees and artists. People & Entertainment Weekly Red Carpet Live: The Grammy Awards will air at 6:30 p.m. ET on people.com, ew.com, the PEOPLE and EW social channels and the PeopleTV app.

SiriusXM, the official satellite radio sponsor, launched the very first The GRAMMY chain– Airing for a limited time from March 2-14 on Channel 104. The GRAMMY channel will present a variety of music from this year’s nominees across the 30 GRAMMY Awards fields, all leading up to the live broadcast of Music’s Biggest Night. Listeners can also expect to hear music from GRAMMY Lifetime Achievement winners such as Grandmaster Flash & The Furious Five, Salt-N-Pepa, Selena and Talking Heads, as well as exclusive interviews with music’s biggest stars in behind the scenes at the 63rd GRAMMY Awards. .

Listen now: Recording Academy and SiriusXM launch GRAMMY channel ahead of 2021 GRAMMY Awards

For more information on the official GRAMMY Awards partners, please visit: bulova.com, facebook.com, ibm.com/grammys, jbl.com, mastercard.com, pandora.com, people.com, and siriusxm.com.

The Recording Academy will present the 63rd GRAMMY Awards on Sunday March 14, 2021 on SCS, starting at 8 p.m. ET / 5 p.m. PT with host and Emmy Award-winning comedian Trevor Noah as host. The premiere ceremony will be broadcast live on GRAMMY.com starting at 3:00 p.m. ET / 12:00 p.m. PT.

How to watch the 2021 GRAMMY Awards show: a viewer’s guide to where to watch the biggest night of music


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