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Amazon Music’s Rocio Guerrero on “La Cultura That Connects Us” for Latinx Heritage Month

In an exclusive interview for crema by mitú, Amazon Music Latin Global Head of Latin, Rocio Guerrero, told us about Amazon’s plans for its first anniversary which coincides with Latin Heritage Month, connecting languages, genres music, cultures and more.

For the first anniversary, Amazon Latin Music celebrates the richness and diversity of the many genres of Latin music with new content featuring stars Kali Uchis, Carin Leon alongside country music artist Walker Hayes, ChocQuibTown, Evaluna Montaner, Las Villa, and more. With more than 94% growth in Latin music listened to on Amazon Music globally, the future looks bright for Los Nuestros On the platform. “Bad Bunny is by far the # 1 most requested Latin artist on Alexa, which is no surprise after the year he’s had,” Rocío Guerrero told us.

“Our main goal is for people to know that Latin music is not just a genre, it is a range of all these different sounds and nationalities. We are where music meets entertainment. – Rocio Guerrero

For Latinx Heritage Month, Amazon Music Latin is going all out with a series of exclusive new music and playlists that will be released every Friday until the conclusion of Latinx Heritage Month on October 15. Fans can also listen to new playlists, podcasts and live broadcasts that connect them to their roots and celebrate the diversity of Culture. All new content is available on the Amazon Music app and on

Read: 2021 Hispanic Heritage Awards honoring Carlos Santana, Ivy Queen + Kali Uchis

In a sizzling reel narrated by Emmy-winning Dominican-American actor Jharrel Jerome, Amazon seeks to highlight Culture in all its forms, our African descent, the rule breakers of Latin music and more.

Amazon Music Latin Tapped Kali Uchis to Cover Selena Quintanilla for “FLUENT” Playlist

Each week, Amazon Music Latin will release exclusive music covers under different umbrellas. The first to come this Friday, September 17, is Kali Uchis do a cover of “Si Una Vez” by Selena Quintanilla for their FLUENT Playlist. Whether in Spanish, English or Spanish, the music connects fans with its distinctive sounds and ambiance. “RUNNING”Is a brand new playlist brand celebrating fans who move seamlessly between cultures, and connect fans to their favorite artists through the universal language of music.

To celebrate the launch of “FLUENT” on September 17th, Grammy and Latin Grammy nominated artist Kali Uchis will present an Amazon Original version of “Si Una Vez”, a cover of the beloved singer’s original. Selena. Born and raised between Colombia and Virginia, bilingual singer-songwriter Kali Uchis is known for infusing bicultural influences into her sound. On September 21, fans around the world will also be able to watch a new clip from his cover, which pays homage to how first (and second) generation artists are changing the footprint of Latin music.

“The launch of this playlist is meant to support our community, so of course I had to pay tribute to the Spanish Queen who led the way,” said Kali Uchis. “Rest in power Selena, we love you and you will never be forgotten.”

For the second week, Amazon Music Latin will celebrate Afro-Latinos with the “Vibras Afro Playlist” hosted by the Afro-Colombian group Chocquibtown

To launch the playlist on September 24, Afro-Colombian trio ChocQuibTown is collaborating with Nigerian producer Mystro in an Amazon Original Afrobeat version of their hit “Vuelve”, and a new episode of the Genero 101 video series that takes fans on a visual journey of the different musical movements of the African diaspora through the lens of proud Afro-Latinos like ChocQuibTown.

“The most amazing part of this week in particular is the video. The short film we are launching will be a journey through the Afro-Latino diaspora to ChocQuibTown. The short film was made in one shot and it’s beautiful, ”Rocio shared.

Amazon’s best streaming genres: country and regional Mexican finally meet on the “Whiskey & Tequila Playlist”

Regional Mexican singer-songwriter Carin León and country music star Walker Hayes team up for an Amazon Original Spanglish rendition of “Fancy Like,” launching October 1. An accompanying video, which features the two singers and the overlapping cultures of their respective musical movements, premieres October 4.

“We just don’t want to celebrate Hispanic Heritage Month, we want to be able to tell our story and how do we want to represent Latin culture? This story is about inclusion, connection. It’s not exclusive, it’s inclusive. It’s about celebrating all the different aspects [of our culture] but also how are we connected to the world. This is how all of these pieces fit together. There are a lot of similarities between country music and Mexican regional music that we want to highlight. “- Rocio Guerrero

Fans will be able to connect with established and emerging artists with “Platino Radio” in DJ mode, returns of the “En La Sala” podcast and more

When the new school pays homage to the old school. For the new generation, Colombian artists Las Villa pay homage to their musical influences with an original interpretation of “La Tortura” by Shakira on October 8th. Amazon will also release an improved version of the Latin Best Hits playlist with “Platino Radio” in DJ mode in Spanish, with comments and ideas from DJs and artists, anecdotes from Alexa and segments hosted by Christian. Acosta.

In November, the second season of the Amazon Original podcast “En La Sala” returns, this time with Venezuelan artist Evaluna Montaner.

All new content is available on the Amazon Music app and on

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