Amazon music

Amazon Music signs exclusive deal with How I Built This

Amazon Music has signed an exclusive deal with NPR to distribute Guy Raz’s how i built this podcast a week before any other platform from March. The show will be produced twice a week, an increase from its once-a-week cadence, and available early through Amazon Music and Wondery Plus. After this one-week window, episodes will be released widely on both podcast platforms and radio stations. Wondery will also receive exclusive ad sales rights and YouTube distribution rights, while NPR will retain radio distribution rights and subscription.

In an internal memo to NPR staff obtained by The edgeAnya Grundmann, senior vice president of programming, and John Lansing, CEO and president, write that the agreement is the “first of its kind for NPR” and “captures a dynamic moment in the podcast space, we helping to reach new digital audiences through Amazon’s platforms and marketing efforts, and creating guaranteed revenue to further our mission.” They write that ad space will be reserved for NPR promotional spots and that the agreement “provides guaranteed funding for three years. (That’s probably the length of the agreement.)

“We are grateful to Guy and the phenomenal team behind HIBT for the chance to explore this new business opportunity which will expand the reach and visibility of a key show and also allow us to continue to invest and support our mission” , they write.

This offer mimics others from Amazon. He signed similar one-week exclusivity deals with SmartLess and my favorite murder. This contrasts with Spotify’s strategy of signing totally exclusive deals like the ones we’ve seen with call her daddy and The Joe Rogan Experience. Although Amazon Music apparently wants to recruit new subscribers to its platform, the ad sales device is just as critical, especially given the purchase of Art19, a podcast hosting and monetization service.

Amazon likely sees the benefit of expanding the reach of shows to sell more ads, an area where the company is making more and more money. (In an earnings call this month, the company split the ad into a line of its own and said it earned $31 billion last year.) under his responsibility will help pique interest. more advertisers to space and to buy inventory.

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