Company Expands Breakthrough Program to Support More Up-and-coming Artists
Amazon Music has announced that country pioneer Breland has been selected as the next breakthrough artist. A bold new force in the music landscape, Breland’s groundbreaking blend of hip hop and country has turned heads, and as a breakthrough artist, the singer/songwriter/producer will receive substantial support from Amazon Music. , including bespoke video and audio content, global marketing campaigns, increased visibility on playlists and lineup, and top-tier Amazon Original tracks.
As part of Breakthrough, Breland will guest star on Country Heat Weekly, Amazon Music’s first genre-focused original podcast, to connect with co-hosts Kelly Sutton and Amber Anderson on his new music and the coming year.
“It’s an honor to be selected as the next breakthrough artist. Partnering with Amazon Music is a natural fit. We share the same vision for my music, and I know that by working with them, I can achieve even my most ambitious projects. I can’t wait to share what we’re working on with my fans,” Breland shares.
Breland, born in New Jersey, began writing songs as a teenager, inspired by a diverse collection of sounds and eclectic artists like the Beatles, Rascal Flatts, Prince and his number one influence, Stevie Wonder. Its debut single, “My Truck,” merged hip hop with country and became a smash hit, going platinum and landing on NPR’s and The New York Times’ Best of the Year lists. Since signing to Bad Realm Records/Atlantic Records, Breland has collaborated with heavy hitters such as Gary LeVox of Rascal Flatts, Nelly, Blanco Brown, Lauren Alaina and Chase Rice. He recently enlisted Keith Urban for the dynamic collaboration “Throw It Back”, and is currently featured on Dierks Bentley’s single with Hardy, “Beers On Me”. He made his Grand Ole Opry debut to a standing ovation last year.
Amazon Music also unveiled details of the Breakthrough Development Fund, an initiative created to provide independent artists with additional financial support to help launch their careers. The fund is the newest part of Amazon Music’s Breakthrough program, joining Breakthrough Live and Breakthrough playlists supporting new artists. Each month, one independent artist in the United States will receive financial support that they can use to cover some of the costs that artists face when starting out, such as funding an initial tour, hiring a team public or social relations, etc. So far in 2022, Amazon Music has used the fund to support singer/songwriter Lauren Spencer-Smith in January and Muni Long in February.
Breakthrough is Amazon Music’s emerging artist program, aimed at amplifying and nurturing top new talent at various points early in their careers. The program includes playlists, live streams, fundraisers, marketing and social campaigns, events, editorial content, and more. Breakthrough has supported a wide variety of artists around the world, including American hip-hop artist Blxst, country powerhouse Gabby Barrett, rising pop star Remi Wolf, London musician and poet Arlo Parks, rising German pop sensation Malik Harris, London singer/songwriter Olivia Dean and Latin pop duo Las Villa.