Amazon Music reveals the country’s pioneer will be the next breakthrough artist in the United States, receiving a global campaign to support his upcoming releases, including improved playlist support, social media campaigns, an Amazon song Original, marketing opportunities and tailored editorial content.
Breakthrough, Amazon Music’s program that supports emerging artists worldwide, announces new opportunities, including The Breakthrough Development Fund, a new initiative that supports independent artists
SEATTLE, February 14, 2022–(BUSINESS WIRE)–Today, Amazon Music announces that country pioneer BRELAND has been selected as the next breakthrough artist. A bold new force in the musical landscape, BRELAND’s groundbreaking blend of hip-hop and country has turned heads, and as a breakthrough artist, the singer/songwriter/producer will receive substantial support from Amazon Music, including bespoke video and audio content, global marketing campaigns, increased visibility on playlists and lineup, and top-tier Amazon Original tracks.
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As part of Breakthrough, BRELAND will be the guest star of Country Heat WeeklyAmazon Music’s first genre-focused original podcast, to connect with co-hosts Kelly Sutton and Amber Anderson about her new music and the year ahead.
“It’s an honor to be selected as the next breakthrough artist. Coming together with Amazon Music is a natural fit. We share the same vision for my music, and I know that by working with them, I will be able to do even my loftiest plans a reality. I can’t wait to share what we’re working on with my fans,” BRELAND said.
Born in New Jersey, BRELAND began writing songs as a teenager, inspired by a diverse collection of sounds and eclectic artists like The Beatles, Rascal Flatts, Prince and his number one influence, Stevie Wonder. Its debut single, “My Truck,” merged hip-hop with country and became a smash hit, going platinum and landing on NPR’s and The New York Times. Since signing to Bad Realm Records/Atlantic Records, BRELAND has collaborated with heavy hitters such as Rascal Flatts’ Gary LeVox, Nelly, Blanco Brown, Lauren Alaina and Chase Rice. He recently enlisted Keith Urban for the dynamic collaboration “Throw It Back” and is currently featured on Dierks Bentley’s single with HARDY, “Beers On Me”. Rented by rolling stone as “1,000% of the ensemble,” he made his Grand Ole Opry debut to a standing ovation last year.
Amazon Music also unveiled details of the Breakthrough Development Fund, an initiative created to provide independent artists with additional financial support to help launch their careers. The fund is the newest part of Amazon Music’s Breakthrough program, joining Breakthrough Live and Breakthrough playlists supporting new artists. Each month, one independent artist in the United States will receive financial support that they can use to cover some of the costs that artists face when starting out, such as funding an initial tour, hiring a team public or social relations, etc. So far in 2022, Amazon Music has used the fund to support singer/songwriter Lauren Spencer-Smith in January and Muni Long in February.
“Helping artists develop is very important to Amazon Music, and we understand that as their careers begin to develop, each artist has different needs. Depending on where they are in their career, they may need to build a strong team around them or to enhance their live show. With the Breakthrough Development Fund, we want to help artists build their teams and profile,” said Chris Graham, Global Co-Head artist relationships at Amazon.” Whether we’re supporting artists with this new fund, giving their music a stage on our Breakthrough playlists, or supporting them with the Breakthrough Artist program, Amazon Music is constantly working to help emerging artists find new fans and take it to the next level. of their career.”
Breakthrough is Amazon Music’s emerging artist program, aimed at amplifying and nurturing top new talent at various points early in their careers. The program includes playlists, live streams, fundraisers, marketing and social campaigns, events, editorial content, and more. Breakthrough has supported a wide variety of artists around the world, including American hip-hop artist Blxst, country powerhouse Gabby Barrett, rising pop star Remi Wolf, London-based musician and poet Arlo Parks, German pop sensation rising Malik Harris, London singer/songwriter Olivia Dean and Latin pop duo Las Villa.
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