Amazon music

Amazon Music drops HD level to $ 9.99 per month – Billboard


Amazon’s high-fidelity streaming service, Amazon Music HD, is now available to Amazon Music Unlimited subscribers at no additional cost, according to the company Billboard. Amazon Music HD previously cost $ 14.99 per month ($ 12.99 for Prime members) while Amazon Music Unlimited, its most popular service option, costs $ 9.99 per month ($ 7.99 for Prime members). Prime members).

The move is a first in the music industry, where high-fidelity streaming options were regularly costing $ 19.99 per month before Amazon Music HD arrived in September 2019, forcing rivals like Deezer and Qobuz to drop. the price of their high fidelity packages at $ 14.99. (Tidal still sells its high-fidelity streaming tier for $ 19.99 per month). Today, Amazon is once again leading the way by halving the price of high-fidelity music in two years.

“This is something that we have wanted to do for a long time,” said Steve Boom, vice president of Amazon Music. “When we launched, we already broke the mold by taking a service that was $ 19.99 – and really fair for the audiophile at that price – and brought it down to something that was much more mainstream at $ 14. , $ 99. “

Amazon’s success with its HD service, which grew 100% year-over-year, prompted Spotify to announce a Hi-Fi tier as well, with rumors of an Apple Music Hi-Fi package at the price of $ 9.99 per month.

For years, the music industry has focused on using high-fidelity audio streaming as a way to increase average revenue per user with more expensive subscriptions. That would mean bigger payouts for rights holders and streaming services. But with Amazon, Spotify, and Apple all embarking on the high fidelity push, labels have become more willing to lower the price of high fidelity tiers in hopes of increasing total subscribers in the industry. .

“The other departments are realizing that this is really important.” Boom said. “And that momentum in the market has just changed the nature of conversations about how this content should be accessible to everyone and how it should be allowed.”

Boom continues: “The labels have been extremely supportive of us in our efforts to pave the way for HD audio. This will create more growth in the market. And we focus on sound quality rather than just income.

Amazon Music HD contains over 70 million lossless CD quality songs in HD (16-bit / 44.1kHz) and over 7 million “Ultra HD” songs (24-bit / 48kHz, 96kHz, 192kHz) , which are mastery. Amazon Music Unlimited subscribers in the US, UK, Canada, France, Germany, Italy and Spain will be able to upgrade to Amazon Music HD for free with individual and family plans (student plans are not included and will not have HD music available). Current Amazon Music HD subscribers will now be billed $ 5 less per month over their future billing cycles.