kelly richthe national head of Amazon Music, is expected to step down on August 30. the company tells Billboard.
“I absolutely loved my time at Amazon Music and I’m so proud of what we’ve built for country music. I’m thrilled to be taking time to be with my family,” Rich said in a statement.
Rich first joined Amazon Music in 2017 as a label relations manager. As National Head of Amazon Music, Rich worked with artists and labels in Nashville to help drive collaborative efforts around content launches, events and promotions. News of his departure was first reported by Country air control.
Rich was honored as Billboard Woman in Music (2010-2013), a Billboard Country Power Player (2017-2020) and more. She is a board member of the Academy of Country Music and a member of the Class of 2020 of Leadership Music. Prior to joining Amazon Music, his career included stops at Big Machine Label Group, UMG Nashville, DreamWorks, Arista Nashville, BMG, and Western Merchandisers.
Amazon Music has increasingly made country music a key part of its music strategy in recent years. Country music is among the most requested music genres on Amazon Music’s Alexa, while Amazon’s Country Heat playlist remains one of the main ways to introduce music fans to new country artists. In 2016, Garth Brooks revealed an exclusive deal with Amazon Music, to have several of his albums available exclusively on Amazon Music Unlimited.
For BillboardThe list of Country Power Players of 2021, said Rich Billboard“The share of country streams on Amazon Music continues to be more than twice the industry average.”
Next year, the Academy of Country Music Awards will leave CBS and head to Amazon Prime Video, which will mark the first major music awards show to air exclusively.
Amazon Music has already posted a job posting for the national lead role.