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Amazon Music Announces Events and Scholarship for Asia-Pacific American Heritage Month

Amazon Music has announced new events and content amplifying messages of resilience, opportunity, and belonging in honor of Asia-Pacific American Heritage Month (APAHM). To celebrate API’s vast creative community, fans can find exclusive new releases in May from artists such as thuy, mxmtoon, WOOSUNG and 2022 GRAMMY-winning singer/songwriter Kalani Pe’a, as well as tune into the third annual edition IDENTIFY livestream, featuring performances by mxmtoon, thuy, Su Lee, and BI on May 28 via the Amazon Music channel on Twitch.

IDENTITY 2022 Direct

Amazon Music partners with AEG, Gold House, Pacific Bridge Arts Foundation (PBA), and Transparent Arts to present IDENTITY 2022, a virtual celebration for APAHM. Streamed live Saturday, May 28 at 5 p.m. PDT on the Amazon Music Channel on Twitch, this year’s event will feature live performances, PSAs, and panels from groundbreaking members of the API community, including Guapdad 4000, MIYAVI, Liza Soberano, Luna Li, Rhea Raj and BI Co-hosted by rapper Dumbfoundead and actress Sherry Cola, the event will celebrate PBA’s scholarship programs in conjunction with the Recording Academy Los Angeles Chapter in support of the GRAMMY Museum Foundation’s GRAMMY Camp program. Dumbfoundead will also present “Fun with Dumb”, a special segment featuring members of the API Film & Television community such as Elodie Yung, Soji Arai and Wong Fu Productions, and AEG will host “Talk Story with Greg Louganis”, a conversation intimate with the four-time Olympic gold medalist in diving on his journey to discover his Samoan heritage.

“Thank you Amazon Music for inviting me to this amazing event,” said BI. “I have a lot of respect for AAPI artists who have contributed to music, or any kind of art and culture. I’m so honored to join this event, and I just can’t wait! A very soon at the IDENTITY festival.

“Many of the issues facing our community remain, which is why we chose to focus this narrative on resilience and belonging throughout our 2022 campaign,” said Frankie Yaptinchay, Senior Development Project Manager viewership and creative partnerships for API creators at Amazon Music. . “Our team not only amplifies API creators during APAHM, but throughout the year, to honor and celebrate their contributions while building our community. This year, we are honored to continue supporting the Pacific Bridge Arts Foundation by supporting the GRAMMY Camp Fellowship Program to help develop the next generation of API creators and music executives.

“The scholarship programs have been designed to help aspiring AANHPIs break into the music industry through financial support, mentorship, and access to networks that can lead to future opportunities. This was something very important for the Far East Movement (FEM), founder of the Pacific Bridge Arts Foundation,” said Annie Lam, Executive Director of PBA. “It’s really about imparting the knowledge, lessons learned and advice that the EMF would have liked to receive at the start of their professional journey. We are excited to collaborate in celebrating AANHPI and to work collectively to support the next generation of AANHPI talent.

88rising, Amazon Music and Luna Li’s short film

Continuing the celebration, Amazon Music and 88rising, a label and media company focused on uplifting Asian artists and creatives, announce an upcoming short film starring Luna Li, a sequel to last year’s Webby-nominated one. message in music—featuring stories of IPA women challenging stereotypes and redefining culture. Luna Li is a Korean-Canadian multi-instrumentalist, songwriter, and producer. The piece celebrates his artistry and the making of his debut album, Duality, and moving moments captured during her performance at 88rising’s “Cloud Mansion” in the Coachella Valley. Coachella fans will also explore themes of identity and belonging as they watch Luna Li visit a historic Korean hanbok workshop in Los Angeles’ Koreatown and create her own personalized hanbok, evoking both her heritage and her intent to foster the community. The short will be released on May 20 here and in the Amazon Music app.

Group Chat: IYKYK Flight. 2 sets of contractions

the IYKYK course iteration group thread The panel series, which launched last year on the Amazon Music channel on Twitch with artists including UMI, Joyce Wrice and others, returns this year for Vol. 2. The second installment will continue to empower IPA women with special guests including Ruby Ibarra, thuy, etc.

Asian American Girls Club

Founded by Ally Maki, Asian American Girl Club is a clothing collective and company dedicated to redefining what it means to be a modern Asian American woman and building community through conferences and events. AAGC is collaborating with Amazon Music to launch a new line of exclusive products and an upcoming playlist mid-month.

New Playlists and Original Songs from Amazon Honoring API Voices

Highlighting the API community’s remarkable talents across different genres, Amazon Music is releasing a handful of Amazon Original tracks throughout May, starting Friday with WOOSUNG’s bilingual “Lazy (Sweater Beats Remix)” featuring Reddy. . Other Amazon Originals available to stream later this month include Luna Li’s smooth cover of Rex Orange County’s “Loving is Easy”, Thuy’s original single “i got it”, mxmtoon’s cover from Harry Styles’ latest hit “As it Was” and a remix special from Guapdad 4000. Elsewhere, customers can find all the new playlists, including “Made in Hawaii” (an all-Hawaiian playlist, curated by the recent GRAMMY award winner, Hawaii native Kalani Pe’a), “RISE: The Book,” featuring music from the “Asian American Playlist” as seen in the New York Times bestseller RISE: A Pop History of Asian America from the Nineties to Now, presented by co-writer Jeff Yang and curated by contributor Richie “Traktivist” Menchavez, in addition to previously released playlists such as “Mixtape Asia” (the leading Amazon Music playlist for discovering new music Asian artists) and “The Collective” (featuring the best of new hip-hop from Asian artists), as well as new [RE]DISCOVER artist playlists revisiting the vast catalogs of API artists like Mike Shinoda and Steve Aoki.