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Amazon Music Announces ‘Black Culture Is’, Summer Walker Will Perform

Amazon Music has announced “Black Culture Is…,” a new programming initiative that celebrates black culture and art for 2022. Throughout the month, Amazon Music will be releasing an all-new slate of content celebrating some of the artists and creators who define black culture with live streams, amazon original songs, playlists, and more. And because the celebration of black history extends beyond February, the “Black Culture Is…” campaign will continue throughout Black Music Month in June, with further activations to be announced in the coming months. The aesthetic for the “Black Culture Is…” campaign was designed by creative director and multidisciplinary artist Temi Coker.

A Live Celebration of Black Art

Throughout Black History Month, the Amazon Music channel on Twitch will host all-new live performances, series, and interviews with the artists and creators who define black culture. As part of “Black Culture Is…,” Amazon Music will stream multi-platinum singer/songwriter Summer Walker’s Atlanta homecoming show at The Coca-Cola Roxy. Fresh off the record hit of Summer Walker’s latest album, always on it (LVRN/Interscope Records), Summer Walker will stream her performance on the Amazon Music Channel on Twitch on February 18.

Amazon Music also features Hello my name is, a new live-streamed concert series for Black Music Month. Premiering on February 16, the show will air live from Harun Coffee in Los Angeles and will feature clean, intimate performances by culturally cutting-edge hip-hop and R&B artists. After each performance, Amazon Music will host a panel discussion on black art in music, the arts, and beyond.

Amazon Music may also reveal that CONNECTED with Wayno, the monthly talk show hosted by hip-hop industry veteran Wayno, will now air biweekly on the Amazon Music channel on Twitch. Featuring candid conversations between host Wayno and some of the biggest names in hip-hop and R&B, the new program will kick off with Wayno’s interview with Cordae on February 9. Launched in 2020 as part of Black Music Month, missing word here, maybe speak the title of the show? connects the dots between ideas, people and music through stories told by artists and innovators on the cutting edge of hip-hop and R&B, and featured interviews with artists like Migos, Isaiah Rashad, Coi Leray , Vince Staples and G Herbo.

Finally, every Monday at 6 p.m. PST, the Amazon Music channel on Twitch will launch new episodes of group thread, a series of live conversations, produced by Amazon Music, between artists and creators around the world. Hosted by Billboard‘s Hip-Hop Editor, Carl Lamarre, the series’ Black History Month episodes will premiere Feb. 7 and feature candid conversations with black artists and industry professionals.

Unreleased Amazon Originals from the Next Generation of Black Artists

“Black Culture Is…” will also celebrate the next generation of black artists with a series of all-new Amazon Original tracks. The series kicks off today with a brand new cover of OutKast’s “Prototype” by up-and-coming Wisconsin newcomer Unusual Demont, which you can hear here. Later this month, Amazon Music will spotlight exciting newcomer Muni Long, releasing a brand new version of her hit, “Hrs And Hrs”, as an Amazon Original track. And to close out the month, Chiiild, a Montreal-born, Los Angeles-based polymath, will release a new cover of Kid Cudi’s single “Day ‘N’ Nite.”

“I chose to cover ‘Prototype’ for the celebration of Black History Month on Amazon Music because when I think of artists who have defined black culture, OutKast is undeniably one of many on that list. I feel like they, in particular Andre 3000, have consistently thought outside the box when it comes to some of the standards that were (and some still are) expected when you’re black-skinned. which I really admired and found validated when I was younger growing up with lots of niche interests and hobbies that my cousins ​​and friends weren’t necessarily switching to “said Unusual Demont. “It’s all to say that I’m honored to have the opportunity to cover a song by an artist who has had such a huge impact on children like me, and I hope bringing justice.”

Also launching today, music experts from Amazon Music curated Black Culture Radio, a new multi-genre station featuring black artists from all genres, regions and generations. Each week in February, the playlist will take music fans to different regions of America, including the East Coast, West Coast, Midwest, Gulf Coast and Southeast, exploring the musical impact of black music and culture along the way. From classics by artists like Patti LaBelle and Parliament to current legends like J. Cole and Tyler, the Creator, the station is a showcase for the best in black art.

For more information on Amazon Music, contact

David Mareck ([email protected]), Ashley Natareno ([email protected])