LONDON – Six years after releasing her latest album, Adele is back – and in just 24 hours, she’s broken records.
Streaming service Spotify announced this weekend that British singer’s new single “Easy on Me”, released on Friday, broke a new record for most streams in a single day.
“On Friday October 15, Adele’s Easy On Me became Spotify’s most streamed song in one day,” the audio company wrote on social media as fans celebrated the star’s record-breaking comeback.
Amazon Music announced on Saturday that the single received “the highest number of requests for Alexa songs on the first day in Amazon Music history.”
The single is taken from his highly anticipated album “30,” which is scheduled for release on November 19. Her previous album, “25,” which was released in 2015, had the highest sales in the first week in US album history – and included the hit “Hello,” which became the fastest video to reach. 1 billion views on YouTube.
While Spotify did not disclose a specific figure on how many people streamed on the day of release, âEasy on Meâ stole the crown from K-pop boy group BTS who had held # 1 spot for most. stream in one day for their single “Butter”, released in May 2021. According to Billboard, Spotify currently reaches 365 million monthly active users.
On social media, many Adele fans took to the comments section of Spotify’s Instagram ad to confess that they had helped push the tally up.
âHalf of them were mine,â one user joked, while another called the 33-year-old British musician âunstoppableâ.
The star’s albums – “19,” “21”, “25” and now “30” – are all named after how old she was when she wrote her music.
“I’m ready to finally release this album,” the singer wrote in an Instagram post last week, adding that the new music had been her “roll or die through the most eventful time of my life.”
It has indeed been a tumultuous few years for the star, who is navigating her divorce from Simon Konecki, with whom she has a 9-year-old son, Angelo.
In 2019, the couple announced their separation.
In a recent interview with British Vogue, Adele opened up about the divorce and its impact on her son. âMy son had a lot of questions. Very good questions, really innocent questions, to which I just don’t have an answer. (like) ‘Why can’t you live together yet?’ She told reporter Giles Hattersley, adding that she struggled with anxiety as her marriage fell apart.
âI’ve definitely learned a lot of tools in my therapy, but I’m going with it too,â she said. “I find the anxiety gets worse when you try to let go of it.”
During an Instagram Live with fans last week, the star was asked what the new album is about. Adele replied, “Divorce baby, divorce.”